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mObile Scores With News Readers
This is a nice study from Pew Research Center’s Project for Excellence in Journalism with collaboration from The Economist Group. I thought I should highlight this study with their info-graphic...
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mObile Loyalty Apps Called Into Question
With the slew of mObile loyalty Apps on the market today…there’s gonna be some duds. Now, I’m not trying to stifle innovation or creativity here, but let’s be honest, there are some major problems...
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The Death Of SMS?
Well, it’s no secret that there’s a ton of mObile apps out there for mObile phone messaging. The question is, have they substantially destroyed carrier SMS revenues & profits? The answer is of...
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SMS Superbowl Case Studies & Not…
Looking back on the Super Bowl Commercials & mObile campaigns this year results in an unsatisfactory experience, at least for me. Here are a few mObile calls to action that were used in an...
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